Tradeaze - EIS available

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Have a great company today looking to close off the final 10% of their round. Showing some solid traction with two VC’s on board.

Introducing: Tradeaze

Highlights:

• Round c.90% committed ✅

• £1.4m raised to date ✅

• X2 VC’s onboard ✅

• X2 Angel Syndicates onboard ✅

• >400 drivers on the platform (supply) ✅

• >200 merchant branches on the platform (demand) ✅

• X6 enterprise customers onboard (Travis Perkins and Jewson etc) ✅

• X4 apps released and being used in tandem ✅

• No direct competition in the UK ✅

• Concept scaling well, profitable, and successfully raising at late stages overseas ✅

• £45k per money in ✅

• Product/founder fit ✅

• Strong advisors/investors (e.g. Dmitri Liberman responsible for launching and scaling the unicorn ‘Bolt’) ✅

The Problem:

Construction workers can waste up to 2 hours per day stuck in traffic retrieving parts and equipment they’re missing.

There are 2.7 million construction workers in the UK alone, with an average salary of £25.64 per hour.

That’s up to £35 billion of lost efficiency annually in the UK.

With fewer than 1% of merchants in the UK offering same day delivery, this is a huge problem to solve.

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Novabook

Novabook is the accountant for startups. It’s built by tech entrepreneurs who scaled their previous UK startup to 15M users and achieved an 8-figure exit. Frustrated by the lack of quality financial support for founders, they set out to create what they wished they had: responsive accounting services by accountants who get startups. Whether starting, raising, scaling, or planning to exit your business, the team at Novabook can support you at every step.

Stephen, their founder is a great guy and investor on the Shaman List — it’s all family here.

Highly recommend checking out the website.

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The Story:
Tradeaze was born out of frustration when CEO, Jack Hopkins, was running his Electrical contractors business. Frequently caught in traffic, queuing at merchants, and struggling to find parking, the resulting inefficiencies and wasted expenses became increasingly intolerable. Tradeaze was launched.

The Solution:

Tradeaze is a technology platform connecting building merchants and contractors to an elastic fleet of construction couriers via our driver marketplace app - keeping tradespeople on site, not the road.

The Vision:

An AI-powered, all-in-one construction logistics platform to streamline and analyse the entire delivery supply chain for construction companies.

Tradeaze has developed proprietary technology, including an admin portal that serves as a transportation management platform, currently used for the company’s own operations. This technology will also be available as a SaaS model, enabling merchants to manage their own fleets while leveraging the Tradeaze network in the same portal. This creates a new recurring revenue stream in addition to the company’s existing transactional revenue, enhancing customer retention without distracting from its core business, as the system is already built and being used for daily operations.

The company also offers an open API and is in the process of integrating with other fleets and merchants (fleet integrations now completed with Uber, Stuart and Gophr). These integrations enhance scalability and help maintain high customer satisfaction. Furthermore, Tradeaze is working on e-commerce and ERP integrations, which will unlock new sales channels and further strengthen its market presence.

Additionally, Tradeaze is developing a mobile booking portal to expand its reach. Tradespeople will be able to move materials between jobs via the Tradeaze app, addressing a demand already met through WhatsApp. This direct-to-consumer (D2C) channel will significantly broaden the company’s total addressable market (TAM) and has already shown organic validation, with tradespeople reaching out directly through merchants on a daily basis.

Business model:

Tradeaze currently operates B2B, with the merchants being our customers.

Tradeaze implements a dynamic pricing model for its delivery services, where fees are tailored based on the specific requirements of each delivery, taking into account factors such as the time and distance of the job. This model ensures that longer deliveries, which incur higher costs to the business, are priced accordingly to reflect these increased expenses.

Traction:

• £45k MRR

• Over 200 active partner branches

• 4x apps launched and being used in anger

Founding team

Co-Founder// CEO Jack Hopkins

• 10 years in construction industry

• 6 years qualified electrician

• MD of Commercial electrical contractors, turning over £500k invested £200k personally to launch Tradeaze

Co-Founder// COO/CFO Joe Blair

• 3 years helping SAAS business scale from seed to round B ($45 million)

• Business Economics Major

• Ex COO and Co-Founder of Papalinos/Ex CEO & Co-Founder of a video business newsletter

Co-Founder// CTO Ruben Engel

• Lead product delivery on a SAAS product 0 → 400k+ ARR

• Deep software engineering experience in FinTech and Retail Data with a 1st Class Master of Engineering Degree

• Has designed and built 5 apps from social media to IoT drone control

Strategic Investors/Advisors:

Dmitri Liberman: COO of Port, Previous Executive of Bolt and senior roles at Uber and Delivery Hero prior to launching Bolt.

Stella Penso: Previous Executive level roles at ride hailing companies such as FreeNow and Careem which is the Uber equivalent of the Middle East (acquired by Uber in 2021).

Chaz Englander: 2x YC Founder, previously exited two tech businesses and now building an AI unicorn.

Neil Johnson: Exited unicorn founder and CFO of fintech, TruePotential.

Jonathan Blair: Ex CEO of Trans Atlantic law firm

The Raise:

Tradeaze raised £1m throughout 2024 and are looking for a remaining £200k to close out the round. Target close date February 28^th.

Raise Details:

• £4.95 million pre-money valuation

• £1.4m raised to date

As always, if you’d like an intro let me know

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