SUPER REEL TRAVEL — The TikTok of Travel — SEIS

Brought to you by Novabook the accountant for startups.

Travel booking hasn’t evolved since 1998 — Expedia and Booking have dominated the space following the same 3 search box paradigm since 1998. Where, when, how many people. But in today’s video-first world, inspiration drives intent — and travellers want to see before they book.

Super Reel Travel is reimagining the experience with a TikTok-style platform that’s video-led, AI-personalised, and built for collaboration. Users swipe through short-form content created by local creators, plan trips with friends and family, and convert at 10x the rate of traditional travel sites — all with zero upfront content costs.

Overview

Super Reel Travel reimagines the full funnel — from inspiration to group trip planning to booking — in a way that actually reflects how Gen Z and Millennials plan trips today. You can see here how Super Reel Travel works.

• Category-defining UX: TikTok-style video interface + AI-powered personalisation

• Built for the booking funnel: collaborative itinerary planning drives intent

• Content engine: 600+ videos live (Manchester), Barcelona content underway

• Zero upfront cost content model with scalable creator network

• Aligned with Gen Z discovery habits — video-first, social, and shareable

Value to hotels: Free video marketing with -20% lower commissions vs OTAs

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Novabook is the accountant for startups. It’s built by tech entrepreneurs who scaled their previous UK startup to 15M users and achieved an 8-figure exit. Frustrated by the lack of quality financial support for founders, they set out to create what they wished they had: responsive accounting services by accountants who get startups. Whether starting, raising, scaling, or planning to exit your business, the team at Novabook can support you at every step.

Stephen, their founder is a great guy and investor on the Shaman List — it’s all family here.

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Traction & Market

• PoC cities live: Manchester and Barcelona

• App live (React Native): includes swipe video UX, AI, trip planner

• 600+ shorts produced for Manchester

• Partners: MMU, Marketing Manchester

• Barcelona content: filming begins end of June, live by end of August

• Target: 2,000 signups, 0.25% conversion (vs OTA avg 0.5%), 20% monthly return users

Targeting the 85M annual journeys between the UK and top 20 EU leisure cities — up 8% YoY — with an experience optimised for the TikTok generation.

The Team

• Andy Hibbert (CEO) – ex-BA, STA Travel, easyJet. Scaled Reed & Mackay from £1.8m to £10.8m EBITDA. Raised £12m across Car&Away and Karshare.

• Ben Rogers (Lead Engineer) – Full-stack dev. Ex-Napster, Endeavor Streaming.

• Joe Jackson (Lead Designer) – UX/UI for BBC, Art Basel, FoolProof.

• Erica North (Head of Growth) – Influencer (125K followers), Ace Influencers, CASS Socials.

• Jasmin Wilcox (Content Ops) – Presenter, Luxury Home Show.

• Dan Evans (Hotel Curation) – STA Travel, Lastminute.com, Secret Escapes.

Investment Ask

• Raise: £350K (SEIS / EIS eligible)

• Pre-money valuation: £3.5M

• Equity: 9.09%

• Committed: £280K already secured

• Remaining: £70K (SEIS)

• Close date: Mid-July

If you're backing the next wave of content-led travel platforms — with viral UX, scalable content ops, and a team who’s done it before — Super Reel Travel is ready for takeoff.

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