RecDek – The End of Film & TV Scrolling – SEIS / EIS

Brought to you by Novabook the accountant for startups.

Analysis paralysis affects us all - even the instinct-Led shaman. Here's a very cool company that solves for the mindless scrolling on Netflix.

Without further addo… introducing RecDeck.

Overview

RecDek is building the discovery layer for modern entertainment.

On one side: a consumer app where users get personalised recommendations from friends, not machine-led suggestions. It works across all streaming services, surfacing the shows and films people are actually talking about.

On the other: RecDek House, a growing network of pop-up spaces at major festivals (Sundance, SXSW, Cannes, Tribeca etc), where the indie community comes together — watch screenings, discover new talent, build buzz. It’s become a physical and digital home for indie film: a place to promote, connect and collaborate.

• Over 6,000 downloads and ~1,000 active users

• Zero paid acquisition — all growth driven via event-led activity

• Recurring revenue from $35/month subscriptions and £2–5K per sponsor

• Newsletter with 11K subscribers and 50% open rates

• App retention: D1 35%, D120 12.5% — strong for early stage

Next up: building self-distribution tools for filmmakers (backed by two industry partners), and expanding into adjacent content verticals like podcasts and books. The vision is to become the Spotify of film — where content discovery, social buzz, and direct creator support all live in one place.

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Novabook is the accountant for startups. It’s built by tech entrepreneurs who scaled their previous UK startup to 15M users and achieved an 8-figure exit. Frustrated by the lack of quality financial support for founders, they set out to create what they wished they had: responsive accounting services by accountants who get startups. Whether starting, raising, scaling, or planning to exit your business, the team at Novabook can support you at every step.

Stephen, their founder is a great guy and investor on the Shaman List — it’s all family here.

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The Team

Founder Ed Rigg is a filmmaker by background and knows the distribution and discovery challenges inside out. He’s built RecDek from the ground up — product, users, traction — and is now scaling with strong industry partnerships and collaborators.

The platform is live, growing, and led by a small, experienced team.

Investment Ask

• Raising £1M

• £80K SEIS remaining

• EIS available thereafter

• US entertainment fund (Las Vegas-based) in advanced legals to lead — not eligible for SEIS

In a world of algorithmic overload and growing loneliness, RecDek is betting on human connection to drive the next wave of entertainment culture.

RecDeck’s deck (no pun intended) behind the paywall. Remember you can always subscribe and get access to world-class deal flow for less than the cost of a flatwhite in your favourite coffee shop.