PRESS - EIS qualified

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This one lands in your inbox on Easter Monday—which feels about right. Spring is the season of fresh starts, better habits, and pressing reset.

As you know, The Shaman loves all things health & wellness. I’m pretty focused on tracking my sleep, getting my quarterly NAD+ drips, and watching what I eat — so nutrient-rich options on the go are always a priority for me. And as you may be aware, I’m not the only one: the healthy food & beverage market has reached a £5bn cap in the UK alone.

When Shaman-veteran Rich Aseme introduced me to Ed Foy from PRESS, I knew this was going to be a great opportunity for The Shaman List community. I’m sure many of you reading this letter have come across their products — whether at Soho House, Planet Organic, or Whole Foods…

Now… without further add, introducing PRESS

At PRESS, the team isn’t just building a business—they’re leading a movement. A health revolution.

Snapshot of press-london.com

Overview

PRESS is committed to helping people become the best version of themselves through natural nutrition, convenience, and lifestyle support. Every bottle, shot, soup, or plan is designed to unlock human potential—fueling individuals to show up stronger, sharper, and more fulfilled in their everyday lives.

Founded in 2014 by Ed Foy and Georgie Reames, PRESS has grown into a cross-channel powerhouse—serving over 30,000 online customers annually and supplying 1,000+ premium B2B doors, including Ocado, Whole Foods, Planet Organic, and now ASDA. It is the UK’s first multi-category, clean-label food brand at scale, with a rapidly expanding community of over 250,000 engaged health-seekers.

The Team

• Edward Foy: CEO and co-founder with 15+ years in brand and marketing; ex-Jack Wills Global Head of Marketing and Kiehl’s Brand Manager; Harvard MBA.

• Georgie Reames: Co-founder and creative entrepreneur; founder of luxury swimwear brand Evarae and entertainment agency Saville Rose.

• Adam Stankiewicz: COO with deep experience in finance and scale-ups; ex-LiveBetterWith (acquired by Holland & Barrett) and The Modern House.

• Jack Read: CCO with 10+ years in FMCG sales and category growth; ex-Future Farm, Biotiful, and Danone.

• Jenny Wang: Head of Finance with a track record across premium consumer brands; ex-Natoora, Yuzefi, and Tala.

• Emilie Quinn: Head of Marketing with expertise in wellness, content and partnerships; ex-Sweaty Betty, Sheerluxe, and Wildfire Social.

Advisors

• Chris Britton (Chairman): Former chair of Ella’s Kitchen, Graze, and Plenish; ex-CEO of Numico Baby and board member at Alliance Boots.

• Chris Reynolds: CEO of Thrudark, former MD of Bremont Watches (sold majority stake to Bill Ackman).

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  Novabook is the accountant for startups. It’s built by tech entrepreneurs who scaled their previous UK startup to 15M users and achieved an 8-figure exit. Frustrated by the lack of quality financial support for founders, they set out to create what they wished they had: responsive accounting services by accountants who get startups. Whether starting, raising, scaling, or planning to exit your business, the team at Novabook can support you at every step.

Stephen, their founder is a great guy and investor on the Shaman List — it’s all family here.

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Investment ask

With a 2025 revenue forecast of £10.2m and EBITDA positive, PRESS is poised to accelerate growth. The company is raising £2.5m at a £12.5m pre-money valuation to supercharge the next phase—grocery expansion, key hires, digital and out-of-home marketing, and innovative product development.

Why now?

A market worth £5bn, growing at 30% YoY

• 50% of UK adults want to eat better, feel better, live better

• PRESS is already proven in both D2C and B2B—grocery is next

• EIS approved with major upside potentialPRESS is the health-food brand defining a generation—making the healthy choice the easy choice for everyone.

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As always, let me know if you’d like an intro to the team

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