Panterre - The future of human performance (SEIS)

Brought to you by Novabook - the accountant for start ups!

It may not be obvious, but I do occasionally lift and have been described as a natural athlete…

Perhaps the reason I’ve never quite hit the heights I could is down to nutrition and that’s why Panterre and what Zack is building caught my eye.

For such an early stage company he’s done an incredible job with the branding and the concept is interesting: clean, natural, high-quality nutrition that powers modern athletes…

Without further ado:

Introducing Panterre: The future of human performance for adventurous athletes.

Panterre is raising £125,000. SEIS advanced assurance in place.

Panterre is for the new era of athletes - health-conscious, adventurous, and hungry for something real. They’re the ultrarunners, surfers, climbers, cross fitters, and cyclists who don’t want anything to do with the artificial junk that’s been shoved down our throats for decades.

These athletes don’t just want fuel - they want clean, natural, high-quality nutrition that aligns with their lifestyle. And guess what? The market is wide open for it.

Panterre’s organic protein, OP-16™ contains 16 food-based ingredients designed to promote muscle growth, aid recovery, fight fatigue & support your immune system.

The problem

95% of the supplement market is a toxic nightmare, a plastic graveyard of synthetic products and hollow promises.

The solution

The world’s cleanest natural supplements. Fuel your body without artificial junk. No added chemicals, no compromise.

Challenger brands thrive by reinventing large, stagnant categories ripe for innovation. The opportunity is to re-imagine a fragmented $80bn space plagued by low-quality, synthetic supplements.

• Demand for clean nutrition: 86% of consumers are more likely to buy products that are made with natural ingredients.

• Shift in consumer lifestyle: 46% of consumers are interested in buying organic sports nutrition products.

• The gap: Currently only 5% of all sports nutrition products sold are organic & natural.

• Consumers our tired of toxic additives: 72% are more likely to buy products that

  are free from artificial additives

• Panterre sits at the intersection of three giant industries, sports nutrition,

  supplements and organic food.

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Novabook

Novabook is the accountant for startups. It’s built by tech entrepreneurs who scaled their previous UK startup to 15M users and achieved an 8-figure exit. Frustrated by the lack of quality financial support for founders, they set out to create what they wished they had: responsive accounting services by accountants who get startups. Whether starting, raising, scaling, or planning to exit your business, the team at Novabook can support you at every step.

Stephen, their founder is a great guy and investor on the Shaman List — it’s all family here.

Highly recommend checking out the website.

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OP-16™

Clean formula: Their organic protein is soy-free, gluten-free, vegan-friendly, and it’s formulated without GMOs, stevia, sugar alcohols, artificial colours, flavours or sweeteners.

Adaptogen blend:

Contains both organic Lions Mane and organic Reishi to support your brain, combat cognitive decline and strengthen immunity cells.

Antioxidant activity: The blend contains Bilberry polyphenols which have a high antioxidant activity. It also contains enzymes that catalyze the release of histamine during inflammation and allergies.

The Founder

Zac co-founded and served as CEO of a successful property consultancy in London, operating for over 8 years. He later pivoted into the creative agency space, co-founding Hero Studio in 2020, where he worked with high-profile clients such as Heineken, Distell International, The Collective, and Bodega Bay. On top of that, Zac served in the British Army for four years, bringing a unique blend of leadership and resilience to everything he does.

Traction from their beta launch:

• Blended CAC: £18

• Average review: 4.9 (out of 5)

• Website conversion rate: 4%

• Unit Economics: Gross margins of 50%+, with improvements as they scale.

• Sold out within 8 weeks: They ceased all marketing spend after only two weeks to gather

• data on repeat purchase rate: 30%.

• Loyalty: They estimate over 30% of sales came via customer referrals.

To speak with Zack, drop me a message and I’ll connect you.

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