ASRV- US opportunity
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I’m back with one of my favourite apparel brands.
I was lucky enough to be hooked up with all the gear by my good friend Zak Parker a few months ago, and since the hoody makes a frequent appearance at Granger in Notting Hill, replacing my go to turtleneck.
Jokes aside, this is a great brand with serious numbers.
Without Further Ado:
Introducing: ASRV
What They Do
ASRV is building the premier global training apparel brand. They offer top-tier apparel for the multidisciplinary consumer athlete. They have 34% year-over-year revenue growth (6X revenue growth in the past six years), finishing 2024 with nearly $30M in topline revenue.
The problem is that legacy sportswear brands have stopped innovating, and modern activewear brands prioritize lifestyle and leisure over performance training. ASRV is built for fitness enthusiasts who need the gear to match their fitness goals. Think about the quality of Lululemon mixed with the innovation of On Running.
Who They Are
Jay Barton (Founder/CEO): Jay has built and sold two e-commerce companies before founding ASRV. He is on Forbes's 30 under 30 list for retail and ecommerce.
Market Opportunity
Each year, consumers are spending over $368 billion on activewear apparel.
The market is projected to grow nearly 7% per year for the next eight years, reaching over $600B in sales by 2032.
The fastest-growing category is premium activewear, precisely where ASRV is positioned.
Traction
6X revenue over the past six years, finishing 2024 with nearly $30M.
The average order value is ~$200, which makes them profitable on the first purchase.
Best-in-class repeat purchase rate of nearly 50%.
60% margins on products priced 10-15% higher than Lululemon.
Over 2.8M followers across all social channels.
The Ask
They have oversubscribed on their $4M round of funding and are opening up another $1M-$2M for the Shaman List.
Convertible note with a $30M pre-money cap, 8% interest for 4 years.
If you’d like to see the full investor deck then sign up below. If you’d like an intro then just let me know!
