This one comes via an old friend and founding Shaman member, Richard Aseme. He introduced me to Christina (PhD, WHU) and Nora (MSc, TUM), a German founding team who have built up an impressive science-backed food brand for dogs…
Even before launch they have gained the interest of big retailers such as Absolute Pets and Petheaven and secured listings with them.
An overview:
There’s a huge opportunity to scale Aiko as a pioneering insect protein-based pet food brand - and they are launching in South Africa as an initial market. Aiko is on a mission to upgrade the health and diet of dogs, addressing the $136bn pet food industry worldwide and a local home market in South Africa at $500m. Once Aiko’s trust is built in SA, they are focused on achieving scale in other markets such as the UK, USA, and China.
Aiko is a science-backed, innovative superfood dog food company with a mission to redefine dog nutrition while promoting health & sustainability. Their unique and patented approach with insects and local ingredients such as rooibos and kelp makes Aiko an exciting investment opportunity - not only for dog owners.
Raising a €250k Pre-Seed Round with convertible loan note for the launch
Traction:
Anchor clients are South Africa’s biggest offline retailer Absolute Pets and online retailer Petheaven
Renowned angels such as CEO of Salesforce Africa, founder of Yoco…
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